Fashion & Design

Have you ever considered the notion of becoming a model? This industry is not solely about high fashion, super-slim ladies and wild marketing campaigns. There is also a commercial side to the modeling industry. After all, countless products must be advertised and sold to the masses. Naturally to get into this business from the modeling aspect, you must possess certain physical attributes, regardless of whether you’re doing runway, high fashion or commercial print. Fortunately companies like the IMG modeling agency focus on all aspects. This is one of the largest and most successful modeling agencies in the fashion and clothing industry today.

If you hop on the web, you can easily access the websites for numerous major modeling agencies. While aspiring models had to venture off to countless go-sees and open calls in the past, simply to get noticed, massive companies like the IMG modeling agency have a new way to discovering fresh talent. Well, at least to a point. An excellent way to get your face out there is by contacting a modeling agency through their official website. Send a short message and a few pics with your stats. This way they can typically tell you right off the bat whether or not they’d be interested in you. If an agency such as IMG truly thinks you have what it takes to work for them, they’ll have you come in for a follow-up and possibly a test shoot. Modeling agencies are not likely to pass up on talent that could potentially earn them major bucks.

So what does it take to work for a company like the IMG modeling agency? This is a tad more difficult than it sounds. In reality, there are certain norms/standards when it comes to modeling professionally; however, different successful modeling agencies are searching for different looks. Therefore while your look may be useless to the Ford modeling agency or Next, the IMG modeling agency may want to hire you for a particular campaign. The only way you’re going to know this is by giving modeling a shot. If this is a profession you desire, then there’s no reason why you shouldn’t give it a shot!

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The world of lingerie was given a boost in 1977 when the Victoria’s Secret Company hit the stores. The lingerie and beauty products needed the right people to promote the merchandise and the company decided to hire the most beautiful models, calling them Victoria Secret Angels. In addition to stores, the merchandise is sold though mail order catalogs and the models became familiar faces in them. They also appeared in the company fashion shows, always a high profile media event.

There are around 1,000 lingerie stores and 100 beauty stores in America and the company was the most successful lingerie supplier by the beginning of the 1990s. Stores are usually located in shopping malls. The catalog has eight issues a year and the product line has expanded to include shoes, perfumes, sleepwear and evening wear. The lingerie line includes bras, hosiery and panties.

During the 1990s, supermodels were brought in to promote the goods in advertising campaigns and on the runway. The Victoria Secret Angels first appeared in 1999 at the 4th Annual Victoria Secret Fashion Show. The Angels are seen to be spokeswomen for the company and not just models. They are chosen for their personality as well as their good looks.

The original Angels included Maria Ines Rivero, Adriana Lima, Heidi Klum, Rebecca Romijn and Tyra Banks. Currently, the Angels consist of Selita Ebanks, Alessandra Ambrosio, Izabel Goulart, Karolina Kurkova and Miranda Kerr. Adriana Lima also continues as one of the Victoria Secret Angels. People Magazine selected the Angels to be in their 2007 list of the 100 Most Beautiful People in the World award.

The prestige of the models was recognized in November 2007 when they were invited to be a part of the Hollywood Walk of Fame. They are the first commercial representatives to be awarded a star. Victoria Secret Angels are on a par with the world’s models in terms of pay as well as status. They have also lent a showbiz glamour to lingerie and made it a desirable but respectable commodity.

One of the Angels has even appeared as herself in the hit comedy, Friends in an episode in 1994. Called The One with the Blackout, Chandler is delighted to find himself trapped in an ATM vestibule with Jill Goodacre, during a power cut. Goodacre was a familiar presence in Victoria Secret catalogs during the 1990s. The scene is very funny as Chandler is crippled with shyness and nerves when confronted with this fashion icon.

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